Social media marketing platforms have swiftly become an integral part of social media branding in this decade.
There are plenty of Social Media marketing platforms available for businesses to choose and thrive with like Facebook, Instagram, LinkedIn to name few. Yet the purpose and strategy for the brands to enter into Social Media is not known.
Firstly, you have to have the knowledge of who your customer is if you want to achieve success in social media marketing and enlarging your brand’s media presence. For example if you are trading with a huge or small business.
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BEST SOCIAL MEDIA MARKETING PROSPECTS FOR YOUR BRAND AND BUSINESS
1.Analyzing the Needs– SOCIAL MEDIA MARKETING PROSPECTS
Many a times there’s comes a situation where-in a full fledged company working amazingly on field have no idea about online marketing, and hence they consider the basic norms of on field marketing applies similarly to online strategies. In this case, the best way to have knowledge and lead your business online would be to hire someone who acquires this knowledge.
Initially any business have to come across few basic questioning as follows-
- Is your brand B2B or B2C company?
- Who will be your ideal customer/target area?
- What will be your subsequent aim regarding social media marketing? Would it be to sell, or build brand awareness, or to connect?
2. Making sure your choice of platform fits right for your business
Choosing the right Media platform for your needs of Marketing is the utmost important step for your Social Media Marketing. Here’s a brief overview about how to use social media for marketing according to each platform’s unique user base and environment. As for every social media marketing sites calls for different approaches, here’s a brief overview how to identify suitable but unique strategy attuned for each platform.
3. Having Facebook as Social Media Marketing
Facebook’s friendly environment monitors an ever active social media marketing strategist(mention website url) . You may start as Facebook Business Page. Facebook is mostly a chat and socializing media, so you may want to keep your posts or content light and friendly. With Facebook Ads(mention website url) giving wide range of marketing strategy options your search of particular kind of marketing will be easily fulfilled.
4. Having Pinterest as your Social Media Marketing
Pinterest is considered one of the fastest growing social media marketing site.Its an fully image-centered media mainly focusing for retail, but may benefit through sales driving Ads. If your businesses needs an eye catching presence with all unique ideas in your store, this media platform is must go for you. It will too need an active team or strategist to filter out best images and showcase your brand
5. Having Twitter as your Social Media Marketing
Twitter would be your go to meida tool which lets you show updates of your brand throughout the web. Follow tweeters in specific industry you would like or related fields, and you would get a stream of followers in return.
Put up some exiting official tweets about discounts, and posts with fun, brand-building tweets. This tool is about stepping up and communicating for greater reach. Be sure to answer most people’s queries whenever possible and retweet about anything nice you come across.
6. Having LinkedIn as your Social Media Marketing
LinkedIn is now considered one of the best professional social media marketing sites. LinkedIn Groups is a leading and huge place for entangling with people in similar industries and share ideas with like-minded people. It’s also used for putting jobs and building contacts through networking.
Recommendations is one more way to thrive on this media which will seem your business more trustworthy and feasible for new clients. Along with that you may want to go through the Questions or queries section of LinkedIn, answering may make you look as a thought leader and receive faith and trust.
7. Having YouTube as your Social Media Marketing
YouTube is the trending and useful place for creating and sharing video content, and would act as an strong and ever growing social media marketing tool. Instead of going for creating Viral videos, try to create How to and more informative videos which will gain you loyal and interesting followers. Try and add all your ideas and focus on your products features more than outcomes.
8. Measuring the influence of your branding work
Almost all businesses focus on increasing their brand awareness, actually finding the right strategies to attain their goal and executing them is the toughest part. These strategies, work patterns and countering steps will eventually show you the right path for establishing your business on social media platform.
Branding and reaching to our target audience using logos and color strategies is bygone. It’s now all about your imaginary ideas, the way you execute them and also about your business targeted audience. But with time as you begin to improve your branding and reach on social media, you may come across you influence by watching out the engagement, creativity and call of voice. For steady and greater reach you may want to use approach like doing surveys of existing audience to engage them and know requirements and their extent of brand awareness, and learn how they view your business is what you aim for.
What you can do to track your success?
Once you set and decide which of all the platforms your business/brands is suitable with, after that you will need to trace your progress of marketing campaign. And you will find several tools available to measure the success of the efforts you have put in for social media marketing.
For example, ESPs like Campaign Monitor gives you a benefit of combining email marketing and social media, available with a dashboard that displays how many social media parts or shares you’ve acquired, as well as how many people are passing on your email campaigns.
Other ways to trace your success may include:
- Keeping track of engagement (shares, likes)
- Recognizing important influencers
- Keeping a check on how many backlinks you obtain.
- Start your brand from Scratch and enlarge your brand and its voice
- Conduct research on regular basis to observe what your customer wants and expectations are.
- Boost your brand’s rankings of search engine.